Privacy Policy for Washington DC Local SEO
Effective Date: May 21, 2026.
We run a local SEO agency focused on the Washington DC metro area. We audit Google Business Profiles, track map pack rankings, and build citation consistency. To do this work, we need specific information from you. This page explains exactly what data we collect, why we need it, and how we protect it.
We hate legal jargon. We wrote this policy in plain English.
We collect your data. We protect your data. We use your data strictly to help your business grow.
The Data We Actually Collect
When you fill out our discovery form, you hand over your name, email address, phone number, and website URL. You also give us your Google Business Profile link. We require this specific data to run proximity checks across different DC neighborhoods. We cannot diagnose a drop in your review velocity without looking at your actual profile.
We ask for exactly what we need to evaluate your local search presence. Nothing more.
If you subscribe to our newsletter, we collect your email address. If you comment on a blog post about local link building, we collect the name and email you provide. We do not ask for your Social Security number. We do not ask for personal financial details on our public forms. We do not want that information.
Cookies, Analytics, and the Signal
We run Google Analytics and Google Search Console on this website. These tools drop cookies on your browser. They track your IP address, browser type, and the pages you visit. This gives us the high-resolution data we need to understand our audience.
If an article about fixing a suspended GBP has a 90 percent bounce rate, we know the content failed. We rewrite it. We use analytics strictly to improve content quality. We look at the exact search queries that bring business owners to our site. If we see fifty local contractors searching for ways to optimize their Q and A sections, we build a guide for that specific friction point.
Analytics help us separate the signal from the noise. We track page views, time on page, and click paths. We do not track you across the wider internet. You can disable cookies in your browser settings at any time. The site will still function perfectly.
Third-Party Services
We do not operate in a vacuum. We rely on external software to run this agency. We use secure cloud hosting to keep this website online. We use a professional CRM to track client communications and manage audit deliverables. We use an email service provider to send out our local SEO newsletters.
These third parties process your data on our behalf. They do not own it. They cannot legally sell it to data brokers. We vet every tool we use. We reject software that plays fast and loose with user privacy. We partner only with vendors who meet strict data protection standards.
Client Campaign Data vs. Website Visitor Data
There is a strict line between website visitor data and active client data. When you hire us to manage your local search presence, you grant us manager access to your Google Business Profile. You share your login credentials for local directories. You give us the keys to your digital storefront.
We treat this operational data with extreme prejudice.
We store client credentials in an encrypted password manager. We never share your proprietary business metrics, conversion rates, or customer review strategies with your competitors. We sign non-disclosure agreements upon request. Your campaign data remains strictly confidential. We use your ranking results in our case studies only after stripping out identifying information or securing your explicit written permission.
Data Retention
We keep your data only as long as it serves a legitimate business purpose. If you sign a contract with us, we retain your contact details and campaign data for the duration of our working relationship. We need this history to track your ranking improvements over time.
If you request a free audit and never reply to our follow-up email, we purge your file. We clean our CRM database every twelve months. We delete inactive leads. We have no interest in hoarding outdated contact information on our servers.
Your Data Rights
You own your data.
You have total control over the personal information you share with us. If you want to know exactly what data we have on file for your business, ask us. We will export a complete record and send it to you. If you spot an error in your contact details, tell us. We will fix it immediately.
If you want us to delete your information entirely, send an email. We will wipe your name, email, and audit history from our active databases within 48 hours. We respect your inbox. Every marketing email we send includes a clear unsubscribe link at the bottom. Click it